Discovery of endowment. Only with sustained effort in the magnetism culture do the limits of the magnetic endowment that are latent in every normal person become apparent.
Difficult environment. The degree of environmental difficulty directly correlates with the development of magnetism.
Magnetic intention. Only by multiplying endowment into the environment by the enduring magnetic intention does magnetism evolve.
Free adjustment. The self must be centrally adjusted to all abilities, which is achieved in complete mental freedom, according to the culture of magnetism.
Concentration. Only with a strong, consistent, and cohesive focus on Success-Magnetism techniques can endowment be magnetically multiplied into the environment.
Purpose-ideals. The development of noblest magnetism is dependent, in the broadest sense, on people adhering to a single, paramount, ideal life aim and, in the specific sense, on their specialization in the studied magnetic conduct associated with that end.
Receptivity. As long as the inner self remains vigilantly receptive to the Universal Forces, the highest magnetism is achieved by magnetic laws in proportion.
Demand. The self is a center that the Forces naturally gravitate toward because of its silent, unrelenting demand upon the Universal Magnetism.
Affirmation. Continuous, passionate affirmation of actual possessed magnetic strength stimulates the success elements, sustains receptivity, accentuates demand, harmonizes and amplifies inner etheric vibrations, and produces a positive movement of the universal ether and its energies inward toward the central self.
Psychic energy. All forms of personal magnetism are based on psychic energy that is created and guided by magnetic intention.
Self-control. By controlling its tendencies psychically, magnetic energy concentrates.
Magnetic quality. The quality and efficacy of the endeavor to multiply endowment into the environment, and consequently the type and degree of magnetism obtained, are determined by the inner psychological attitude of the character of magnetic purpose.
Self-valuation. When all else is equal, magnetism emerges as a satisfying but subtle self-assertion.
Use of self. The highest magnetism results only from the continuous best use of oneself to the greatest advantage when other magnetic principles are followed.
Magnetic heroism. In contrast, the noblest magnetism is conserved and greatly enhanced in proportion to the influence of the magnetic intention by heroic acceptance of circumstances for their improvement and brave declaration of oneself as master. Self-pity, complaint, and all similar states confuse, weaken, and waste all types of magnetic power.
Action and reaction. Highest magnetism includes both the magnetic application of stimulating responses brought about by clever use as well as researched cultivation.
Recovery. Anybody who devotes all of their heightened desperation to regaining ground after experiencing any mental (magnetic) setback or defeat often creates stress in the etheric life around them, which eventually attracts the Universal Forces, the sweep of worlds, to their help.
Reproduction. "Everything is transmitted, everything is transformed, everything is reproduced" (Ochorowicz); therefore, the Universal Forces are transmitted through perfect etheric vibrations in physical and psychic health alone, transformed through effective etheric conduction, and reproduced in magnetism through sufficient and harmonious psychic control of etheric capabilities.
Superiority of culture. Only in full conscious magnetic culture do the automatic functions of unconscious magnetism and the crude values of natural magnetism exhibit their highest qualities.